Predictive Analytics & GenAI

Applying AI

Predictive Analytics & GenAI

Simply implementing AI isn’t enough. Most enterprises experiment with pilots, but few scale impact across planning, forecasting, and daily operations.

At NowVertical, we bring together connected planning, predictive modelling, and governed GenAI so you can anticipate change, act decisively, and deliver results that last.

2% Revenue Uplift and 4% CSAT Uplift for Exhibitors

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Applying AI

Predictive Analytics & GenAI

Retention Efforts yielded a 60% reduction in customer churn

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Applying AI

Predictive Analytics & GenAI

Why Predictive Analytics & GenAI Struggle to Deliver ROI in Enterprises

AI adoption is surging, but results often disappoint. Enterprises deploy pilots, proofs-of-concept, and dashboards, yet the leap to measurable transformation remains elusive. The problem isn't the ambition — it's the execution. Most organisations face three interlocking challenges:

THE FOUNDATION CRACKS

Fragmented Data Foundations

Forecasts and AI models are often built on incomplete, siloed, or ungoverned data. Without a reliable source of truth, insights lack credibility.

IMPACT

78% of AI projects fail due to poor data quality

Unreliable predictions

Inconsistent reporting

Lost stakeholder trust

THE ANALYSIS PARALYSIS

Insights Without Execution

Dashboards stop at reports. Decisions are still manual, slow, and inconsistent, leaving opportunities on the table.

IMPACT

Only 23% of insights lead to actionable decisions

Missed opportunities

Competitive disadvantage

Resource waste

THE GOVERNANCE GAP

Innovation Without Control

Generative AI adopted without governance introduces compliance risks, bias, and reputational exposure.

IMPACT

67% of enterprises have no AI governance framework

Regulatory violations

Biased outcomes

Reputation damage

Turning Predictive Analytics & GenAI Into Measurable Business Impact

At NowVertical, we combine predictive modelling, connected planning, and governed GenAI into a single, enterprise-ready approach. The result is foresight that informs strategy, automation that drives action, and governance that ensures innovation is safe.

40%

Reduction in faulty production - Tecnocom

20%

Marketing cost optimisation - Liberty Telecoms

Trusted Foresight

Rolling forecasts and scenario simulations that adapt to real-world conditions.

Operational Agility

Insights move beyond reports into workflows, alerts, and automated actions.

Responsible AI

Governed, explainable, and monitored models reduce risk while enabling scale.

Proven ROI

Faster planning cycles, higher forecast accuracy, and measurable cost savings.

The mismatch between ambition and outcome

Generative AI is all the rage—and many enterprises aren’t short on ideas. Yet as enthusiasm spreads, real-world results often fall short. Case in point: a recent MIT study found that 95% of generative AI pilots did not yield measurable P&L impact, with many projects failing due to poor integration into business workflows or governance gaps.

Key Enterprise Headwinds:

Shadow AI & Fragmented Data Foundations

Governance and Oversight Gaps

Technical Risk and Human Reliance

Integration, Not Innovation, is Most Tricky

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We help you bring Gen AI to life

Transform Content Operations

CONTENT

From customer communications to documentation, GenAI scales content creation while maintaining quality and consistency.

Personalized Customer Communications

Generate tailored emails, proposals, and marketing content

ROI Drivers: reduced cost, faster response times, higher engagement

Technical Documentation

Auto-generate API docs, user guides, and compliance reports

ROI Drivers: reduction in documentation time, lower operational overhead

Content Localization

Translate and adapt content for global markets

ROI Drivers: higher engagement, cost reduction vs traditional translation

Turn Data Into Decisions

INSIGHTS

Extract meaningful insights from complex data, generate actionable reports, and predict trends with AI-powered analytics.

Automated Report Generation

Transform raw data into executive-ready insights and summaries

ROI Drivers: faster reporting, better decision accuracy

Predictive Market Analysis

Identify trends and opportunities from market data

ROI Drivers: improvement in forecast accuracy, increased predictive agility

Customer Behavior Analysis

Extract insights from customer data and feedback

ROI Drivers: increase in customer retention, increase in customer lifetime value

Orchestrate Intelligent Workflows

AUTOMATION

Automate complex business processes with AI that understands context, makes decisions, and adapts to changing conditions.

Intelligent Process Automation

Automate document processing, approvals, and routing

ROI Drivers: reduction in processing time, increased accuracy

Dynamic Pricing Optimization

Real-time pricing adjustments based on market conditions

ROI Drivers: increased revenue increase, margin improvement

Smart Resource Allocation

Optimize staffing, inventory, and capacity planning

ROI Drivers: efficiency gains, cost savings

Ready To Scale GenAI Across Your Enterprise?

Join leading enterprises who've transformed their operations with governed GenAI solutions that deliver real ROI.

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When static models can’t keep pace

Enterprises face a planning paradox: the faster markets move, the slower their forecasts seem. Most forecasting is still driven by outdated spreadsheets, rigid models, and hindsight-only analysis. That creates critical pain points:

Reactive decision-making — Teams respond to events instead of anticipating them.

Missed drivers — Seasonality, pricing sensitivity, or sudden shocks aren’t captured in static models.

Low trust — Executives doubt the accuracy of the numbers, delaying decisions and opportunities.

What should we sell...

Commercial consensus on unconstrained market demand, pricing, and promotional impacts.

What can we sell...

Supply Chain consensus on what we are able to supply, and potential alternatives

What will we sell...

Business consensus on most advantageous response to supply constraints

How will we improve performance...

Business consensus on most advantageous response to supply constraints

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How Predictive Modelling Unlocks Foresight

Anticipate, adapt, and act with confidence

NowVertical enables enterprises to move from hindsight to foresight by combining statistical rigour with machine learning adaptability. Forecasts become living, explainable models that reflect reality as it changes.

Four Key Benefits

Demand Foresight

Predict customer behaviour and align supply chains before shifts occur.

Financial Agility

Replace rigid budgets with rolling, adaptive forecasts.

Risk Readiness

Surface anomalies and stress-test scenarios before disruption hits.

Explainable Insights

Transparent models show leaders why a forecast looks the way it does, building trust.

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Predict what’s next—and take action.

Traditional analytics predict—but don’t act. With NowVertical’s Predictive Recommendations, you can harness machine learning and AI to proactively tailor strategies across customer, operational, and marketing touchpoints. Our models continuously learn, adapt, and translate insights into tomorrow’s results — without manual intervention.