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Business Intelligence & Insights
Enterprises today sit on a wealth of data, yet leaders often lack the insights to make confident, timely decisions. NowVertical helps organisations bridge the gap between raw data and true intelligence. We design and deliver modern Business Intelligence (BI) and Insight platforms that unify information, enhance visibility, and empower every decision-maker — from the boardroom to the frontline.
Data insights that drive true business outcomes
We transform complex datasets into clear, actionable intelligence that fuels faster decision-making and measurable growth. For Example:
27%
Increase in first-year retention - The Economist
80%
Effectiveness in predicting Next Best Action - NaranjaX
Single source of truth dashboards and KPIs that align and drive action across multiple teams.
Moving beyond reporting to predictive, prescriptive, and revenue-impacting insights.
Accurate, real-time insights built on a foundation of governance and security.
From the boardroom to the frontline, leaders can act on data rather than intuition.
Qlik blends augmented analytics and “agentic AI” to shift BI from query-response to insight anticipation. Through Insight Advisor and Qlik Answers, users get explainable, RAG-enhanced responses grounded in lineage—and the platform proactively surfaces anomalies, trends, and patterns before questions are even asked. This transforms BI from a reactive tool into a system that continuously thinks for the user, guiding action rather than just exploration.
Power BI now infuses AI across its platform — from Copilot-powered natural-language querying and no-code AutoML predictive modeling to AI-driven visuals like Key Influencers and Decomposition Tree. These features empower business users to diagnose what’s driving metrics, surface deeper insights, and forecast outcomes — all within the tools they already use, supported by integration with Azure Cognitive Services for sentiment, text, and image analysis. This makes decision intelligence part of the continuous reporting cycle, not a separate analytic project.
Embedded with Google's Gemini AI, Looker enables conversational analytics—allowing enterprise users to ask questions in plain language and receive instantly rendered charts, narratives, and visual reports within a governed BI platform. Its Conversational Analytics APIs even let organizations build custom, LLM-powered BI assistants backstage, giving analysts, executives, and non-technical users expressive ways to interrogate data—while preserving semantic consistency and trust.
Amazon QuickSight brings AI into BI with Q, a generative assistant that lets users ask questions in plain language and instantly receive dashboards, charts, or narratives. It also embeds ML-driven forecasting, anomaly detection, and root-cause analysis directly into visuals. Fully serverless and integrated with the AWS data stack, QuickSight scales across the enterprise while giving leaders fast, conversational access to trusted insights.
Tableau’s AI roadmap integrates AI assistants directly into core workflows: Tableau Agent helps explore data, author visualizations, and explain calculated fields with ease; Tableau Prep’s Agent assists in building data flows and transformations; and Tableau Catalog auto-generates descriptions for datasets and assets. These layers of AI support enhance self-service data preparation and analysis, making deep insights accessible while preserving governance and quality.
AI is Expanding what’s possible for every decision-maker
AI doesn’t just make BI easier — it makes it more powerful. It enables end-users to go beyond static dashboards: asking complex questions in natural language, drilling into root causes, and exploring scenarios that were previously too complex or time-consuming.
We Deliver Clarity, Consistency and Confidence In Decision Making
Our Business Intelligence & Reporting solutions modernise reporting ecosystems — creating a single source of truth and dashboards that deliver real-time clarity.
Replace manual spreadsheets with governed, secure BI platforms.
Unified metrics ensure every department is aligned.
Clear dashboards tailored for leadership decision-making.
Prove ROI, optimise spend, and accelerate growth.
Marketing leaders face increasing pressure to demonstrate revenue impact, yet attribution remains fragmented and ROI unclear. Our Advanced Marketing & Revenue Analytics capability links marketing and sales data to deliver measurable performance insights.
What we deliver:
The Outcome: CMOs, CROs, and revenue leaders can demonstrate clear ROI, justify spend, and identify growth opportunities.
How to leverage Business Intelligence in your industry
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