Case Studies

Increasing adoption of digital channels for Bancor users using propensity models to identify users likely to migrate to digital channels.

Measuring and Enhancing return on marketing investments through Marketing Attribution solution at Adobe

Empowering Nuffield Health Retention teams with pre-emptive churn mitigation measures and marketing interventions to avoid gym members' cancellation with NowVertical's churn prediction solution.

• Near real-time tracking and reporting of subscriber content usage and engagement
• Single Customer View with integrated demographic, geographic, transactional, and behavioral data

Approximately 37% reduction in Cost of Risk on 10TB reference data

Enhanced retention and optimized acquisitions through Customer Lifetime Value (CLV)

‍

• Audience Expansion
• Cross-selling and upselling
• Cross-channel Campaign performance reporting

Enabling sales effectiveness with tailored cross-sell and up-sell recommendations to customers

Enhanced customer experience through a single customer view leading to improved loyalty and engagement

Enhanced customer retention with tailored pre-emptive churn mitigation interventions enabled by a sophisticated churn propensity model.

Enhanced customer experience through a single customer view leading to improved loyalty and engagement

Tailoring cross-sell and up-sell offerings to customers.

Optimizing churn through predictive interventions for customers with high propensity to cancel

Enhanced customer retention through innovative product non-activation model

Enabling advanced predictive interventions to enhance retention for high-value B2B clients

Data-driven People Analytics leading to significant savings in operational cost and improved efficiency at AFIP

Predictive Analytics enabled Anomalies Detection at APROSS

• Demand Forecasting assessment and recommendations for Speedo.
• Improved data completeness and accuracy across multiple systems.
• Enhanced demand planning and forecasting accuracy.
• Reduced manual data processing and validation efforts.

Enabling churn optimization through actionable insights; Increasing subscriber retention rates through an offer recommendation model; Tailoring cross-sell and up-sell offers to increase ARPU (average revenue per subscriber)

Demand Forecasting assessment and recommendations for Speedo; Improved data completeness and accuracy across multiple systems; Enhanced demand planning and forecasting accuracy; Reduced manual data processing and validation efforts

• Increased Customer Retention: Improved customer retention rates due to tailored marketing tactics based on behavioral customer segments
• Revenue Growth: Significant revenue protection by reducing churn due to targeted promotions
• Enhanced Marketing Efficiency: Improved marketing campaign response rates through personalized outreach.

Achieved a 3% increase in annual retention rate for B2C subscribers, Established a comprehensive data and KPI literacy foundation, Enabled near real-time reporting of top-line and operational KPIs

• Transforming Telefonica's business operations with cloud modernization and data transformation.
• Substantial IT cost savings.
• Establishing a robust foundation for advanced analytics and AI/ML capabilities.

Deploying Advance Analytics Architecture (MLOps) and DataOps

• Optimized MDF investment and partner program performance.
• Enhanced data hygiene and standardization.
• Improved reporting accuracy and timeliness for marketing teams.

Enhancing digital customer experience with personalized recommendations enabling Informa to tailor cross-sell and up-sell product bundles for increased revenue.

Strategic Data Assessment to Identify Current Challenges and Future Goals for Nuffield Health's 'Connected Health' Vision with a Roadmap of Prioritized Technology and Data Use Cases to Achieve the Strategic Vision.

Enabling scalable, secure, and configurable cloud-based middleware services with accelerated deployment.

Implemented Document AI for efficient document processing. Enhanced understanding of customer experience across multiple channels. Leveraged generative AI technology for accurate and immediate results.

• Best-in-Class Customer Service with Generative AI
• Revolutionizing Customer Experience with NowHub AI Solution
• Elevated Customer Satisfaction Using Azure Open AI Enabled NowHub

• Enabling operational efficiency and TCO optimization with DataOps at Raizen
• Optimized data ingestion and processing
• Transition from CapEx to OpEx model
• Faster time-to-market for ML models

Leveraging Business Analytics to Deliver Exceptional Customer Experiences; Driving Strategic Growth; Increased Revenue and Operational Excellence for Nike.

Enabling Digital Transformation of La Voz del Interior; Enhancing Reader Engagement and Monetizing Content in the Digital Era

• Global Data Warehouse Rollout.
• Delivering Data Engineering Excellence in Data Migration & Integration for a Global Enterprise at Reed Exhibitions.

Improved marketing return on investments due to optimized MDF investments and strategic business growth.