Advanced Marketing & Revenue Analytics

Marketing budgets are squeezed and customer journeys span endless touchpoints, traditional attribution falls short. Last-click models and fragmented data hide partner value, distort ROI, and stall growth.

We help enterprises move beyond static attribution with real-time, AI-driven marketing and revenue analytics that unify data, expose true channel impact, and turn insight into action.

Transform Attribution into Growth Intelligence

Go beyond last-click with multi-touch and partner attribution that shows how every campaign and touchpoint drives revenue.

Empower Marketing with AI & Agents

Apply AI models and agents to uncover patterns, predict outcomes, and optimise spend as campaigns unfold.

Unify Revenue Analytics Enterprise-Wide

Build a single source of truth that connects marketing, sales, and finance — ensuring every pound spent is tracked and maximised.

The CMO’s  Reality

Modern marketing is not about just counting clicks or impressions. Enterprise CMOs face a more complex set of challenges:
Fragmented customer journeys across multiple channels and partners.
Rising acquisition costs with unclear attribution.
Campaign performance measured in silos, leaving blind spots on ROI.
Pressure from the C-Suite to prove direct links between spend and revenue.
The result?
Millions in wasted in inefficient investment , with enterprises lacking the clarity to confidently allocate budget where it drives the most growth.

Why Attribution Matters

Attribution is no longer just a marketing detail — it’s the backbone of how enterprises measure and maximise growth. Without it, budgets are based on guesswork, partner contributions are undervalued, and the true cost of acquisition is hidden.

Traditional models fall short:
Last-click bias undervalues upper-funnel and partner contributions.
Rule-based models (first-click, linear, U-shape) are arbitrary, often distorting spend allocation.
Siloed data prevents finance, sales, and marketing teams from agreeing on performance truth.

Our AgentOps Offerings

Our attribution framework goes beyond clicks, impressions, or simple channel reporting.
Multi-Touch Attribution (MTA)
Time-decay and algorithmic models that give fair value to each touchpoint across the customer journey.
Partner Attribution
Visibility into how distributors, affiliates, and resellers influence demand, not just direct campaigns.
Revenue-Tied Attribution
Every model maps directly into pipeline, bookings, and customer lifetime value — ensuring attribution is meaningful beyond marketing.
Governed & Transparent
Models are explainable, auditable, and trusted across finance, marketing, and the boardroom.
Traditional Partner Analytics
NowVertical Partner Marketing
Attribution Clarity
Can you directly link marketing activities to sales?
Data Consistency
Is data standardized across sources?
Reporting SpeedCan you access recent performance data?
Sales Cycle AlignmentDo reporting cycles syncronise with sales cycles?
Budget JustificationIs ROI from your activities easy to prove?

Why do clients like you choose NowVertical?

Trusted by over 100 global enterprises, NowVertical delivers a data-driven future from complex data ecosystems.

Expertise in Complex Data Landscapes

Trusted by over 250 clients globally, we understand the challenges of managing data across multiple systems and regions.

Proven Results

Our approach reduces the cost of risk while ensuring compliance with strict global regulations.

Future Proof

As data volumes grow and regulations evolve, our solutions are designed to scale with your organization.

Read the whitepaper

Explore how you can use Multi-touch Attribution to untangle complex Partner Marketing relationships.

Case Study:
Driving Partner Marketing ROI with Palo Alto Network

Explore how NowVertical mystified complex partner relationships through the Partner Marketing Solution.

Learn More

Watch our webinar

Learn how we've helped organizations increase partner-driven matched revenue by as much as 35% and reduce campaign reporting time by 50%.

Register Now
Make Data work for you.