Vertical Intelligence.
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Do you truly understand the data story behind your organization? According to Forbes, there's a 76% chance you don’t. Less than a quarter of all organization are fully utilizing data to make better decisions. This includes hiring decisions surrounding the topic of diversity, equity and inclusion. What is the impact on our organization if we simply tick boxes and ignore everything outside the lines?

Twitter is ranked as the No.1 place for brands to connect with their consumers. Additionally, Twitter ads saw an increase in over 35% global engagement rate, and people are reported to spend twice as much time viewing launch ads this year — as compared to previous years. This is more than enough reason to include Twitter in your next ad campaign. If you’re new to Twitter ads, or just need a refresh, we’ve outlined below how to set up your first Twitter campaign.

Audience intelligence is classified as everything your company knows about its target audience. Historically this knowledge was gathered through surveys, focus groups, and customer feedback. While these techniques still remain valid and in some cases useful, they rely on people telling you the truth. They are also quite time-consuming and expensive.