• Enabling Customers to Turn AI Investments into VI

    Vertical Intelligence: Industry-specific application of AI technologies and services that unlock value for the modern enterprise.

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  • Global AI Software and Services Leader

    We’ve brought together the best industry-specific technologies and thought leaders to shape the experience and prioritize the most critical use cases, meaning you can see business-altering outcomes with minimal setup or customizations, all at a lower cost.

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  • VI-OS Operating Platform Scales to your Enterprise

    The VI-OS was designed to create a flexible distributed data processing pipeline. NOW's Platform is vertically and horizontally scalable to grow with the size, speed, and complexity of your data.

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Empowering Bold Decision-Making

NowVertical Group is a Vertical Intelligence software and services company. Our mission is to drive business and organizational growth by combining industry-specific technology and expertise to quickly and effectively unlock the true power of your current stack, staff, and data holdings.

Customer Success Stories

Dive into real stories from real customers who achieved real results with NowVertical Group.

NowVertical + Nike

NowVertical + Nike

Managing Transactional CPG Data

See how we structured Nike’s data, and defined the necessary processes to free the Data & Analytics Team from operational tasks.

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NowVertical + Assist Card

Building Custom Cloud Integrations

Discover how we helped a world leader in travel support with its process of reengineering its data and analytics models.

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NowVertical + WHSmith

NowVertical + WHSmith

Regulatory Compliance & Data Analytics

Learn how we helped one of the world’s largest booksellers with GDPR compliance and created an Information Governance Program.

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NowVertical + Arrow Global

NowVertical + Arrow Global

Investor Portfolio Management

Uncover how we help Arrow gain total visibility over a data estate exceeding 160TB.

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Explore and See What We Can Do Together

Discover how our products and services work by booking a free demo or proof of concept.

NOW Affinio for Brands

NOW Affinio for Brands

Evolve traditional market research practices to uncover more meaningful insights.

NOW Affinio for Agencies

NOW Affinio for Agencies

Perfect your pitch to win or retain the client every time.

NOW Privacy

NOW Privacy

Reveal the risk across your entire data estate. Discover and address exposure with a data discovery platform and workflows that meet your actual needs.

Vertical Intelligence Insights

Discover Vertical Intelligence news, articles and product updates focused on Big Data, analytics, data governance, marketing tactics and much more.

Don’t Buy This! The Misconception & Rise Of De-influencing: A New Version of the Same Thing

Don’t Buy This! The Misconception & Rise Of De-influencing: A New Version of the Same Thing

March 28, 2023

The term "de-influencing" has gained popularity in recent years as people have become more aware of the potential negative effects of social media on mental health, self-esteem, overall well-being—as well as the environment and your wallet. It is a harkening to pay attention to the ills of influencing such as pollution from fast fashion or labor violations or zero sustainability. Although, it is difficult to pinpoint a specific date or instance when the term was first mentioned—albeit lately it’s being mentioned quite a bit with influencers jumping on the bandwagon left and right.

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#BoycottHersheys: What Audience Intelligence & Sentiment Can Teach Us  About Managing Crisis Communication

#BoycottHersheys: What Audience Intelligence & Sentiment Can Teach Us About Managing Crisis Communication

March 21, 2023

Throughout this post, we will use Affinio with the help of Talkwalker to unravel sentiment around a PR crisis— namely the #BoycottHersheys hashtag. Powering your PR communications with audience intelligence and audience sentiment is a powerful way to understand if a crisis is real or merely fake news.

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Segmenting Foodie Trend Followers through Audience Intelligence

Segmenting Foodie Trend Followers through Audience Intelligence

March 15, 2023

This week, we would like to dive into Facebook’s 2023 Trend Analysis report. Although these types of annual reports provide valuable insights into consumer behaviors and preferences on specific platforms, we at Affinio are on a mission to validate whether these trends can be considered ubiquitous or just “channel-native” in nature.s

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NowVertical Group Latest News

Uncover all the latest press releases, investor updates and news regarding NowVertical Group.

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Government

Technology innovation and implementation for the public sector.

Government

Financial Services

Risk assessment and forensic analysis on a global scale.

Financial Services

Energy & Renewables

Output optimizations and safety automations for producers of all kinds.

Energy & Renewables

Automotive Manufacturers

Pre-empting product malfunctions and safety concerns.

Automotive Manufacturers

Brands & Advertisers

Revenue-driving audience insights for more effective campaigns.

Brands & Advertisers

Enterprise

Automated, scalable data transformation strategies and technologies.

Enterprise