We have configured our signature technology to enable privacy-safe analytics and data collaboration on your own data (first-party or third-party) - see why that’s a good thing.
A major focus for many modern organizations, is to understand their data holistically in a deeper more intimate way - and most importantly, visualize these data insights.
Many organizations have limited customer behavioral signals and instead rely on partner data, and partner insights, or are forced to leverage limited 3rd-party insights. This hunger for insights is challenging to satiate when you cannot easily integrate your 1st and 3rd party data analytics.
It’s a tale as old as time. Across organizations, some (fortunate) teams have broad customer behavioral data, but across this same organization, it’s often siloed between departments or divisions, so those who need it don’t have access to it. Sound familiar?
Some organizations are compiling massive amounts of data, but they’re drowning in it. Meaning, when they need to answer the most basic business questions, it causes data science team backlogs and simply lacks speed-to-insight. We call this data overload, and sometimes too much of a good thing can feel overwhelming.
Enable analytics without copying, moving, extracting or exposing data.
Traditionally, to extract insights from data inside warehouses, users are limited to SQL capabilities. The process of finding data connections and patterns can take weeks or months and is typically done by a data scientist. Our graph technology runs natively inside Snowflake's Data Cloud. This means that anyone who uses Snowflake's Data Cloud can analyze consumer data using NOW Affinio, without moving or exposing their data.
Visit Snowflake's Data MarketplaceNOW Affinio created five automated marketing workflow apps that can be used by anyone — with or without a technical background — to instantly surface insights on their consumers.
Generate rich, data-driven personas for understanding audience behaviors.
Leverage propensity scores for high-performing marketing campaigns.
Assess desired media channels for campaigns or data enrichment opportunities.
Nurture and leverage your first-party data seeds in a whole new light.
Allows you to bust the myths or biases about your customers.
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