Product iconNOW Affinio

Gauge the Need For Damage Control

NOW Affinio is the perfect companion to communications teams

News breaks fast. Whether you’re managing a brand or client, NOW Affinio can help you

Assess if a scandal is concerning your loyal fans, or just media noise.
Check to see which segments are consuming a particular URL.
Track whether your brand or hashtag surfaces among an audience’s trending terms.
Gauge audience sentiment on a controversial topic by measuring emojis.
Upload a list of social authors to personify the people behind the conversation.
Use ready-made exports for urgent war room visualizations and metrics.

Using NOW Affinio for PR & Crisis Communications

People on their phone

The Scenario

You’ve just learned that your film studio client’s leading lady said some controversial things during the film’s movie tour. As their press representative, you know bad news travels fast and this news could negatively affect box office sales.

Step 1

You hit the ground running and start your research by running a NOW Affinio Classic Report on those discussing your leading lady and then narrow by date. This takes a mere 1-2 hours and surfaces all the insights you need.

Step 2

You notice a lift in a particular article being shared - a bigtime gossip magazine is trending and the comments are not good. Uh-oh, to say the least.

Step 3

You run another Classic Report using just the URL of this particular article to see if the folks talking about this snafu are the movie’s target audience.

Step 4

You get ready to tackle your crisis as you're now armed with — when the story broke, what people are saying, and who’s talking about it.

Step 5

After running through the insights in your dashboard, you notice that anyone talking about this comment by the leading lady is not the film’s target audience. You breathe a sigh of relief; crisis — averted. NOW Affinio helped the PR rep realize that no action was needed and this ultimately saved the PR firm time, and money.

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