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NOW Affinio For Brands

Evolve traditional market research practices to uncover more meaningful insights

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e-Ethnography

Consumer Anthropologists Rejoice

Go beyond demographic segmentation and overcome research participants’ self-identification biases to elicit true interest-based consumer habits. NOW Affinio provides a modernized digital approach to understanding lifestyles without the expense of specialized expertise. Hone your consumer research without having to hire a data scientist to comb data or go to get another degree.

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Survey Complement

Augment Your Research

Round out your qualitative and quantitative research (surveys, focus groups, web analytics, etc.) to blend in social insights for a fuller picture. Use NOW Affinio to drive upfront study participation and/or to upload participants afterwards to enhance knowledge of their interests.

Centralized Knowledge

Something for Everyone

With NOW Affinio you can arm multiple departments in the company with logins so everyone views consistent data from their own lens. Differing data visualization options across multiple available tabs enable insights and exports to be tailored to different stakeholders. The language-agnostic nature makes it easily understood worldwide, letting you continue to be a trusted advisor to strategists while democratizing data access.

Data Immediacy

Insights Democratization

No waiting on data scientists or outsourced research, nor do you need to create your own visuals. The NOW Affinio engine handles all types of queries with minimal input required. Results come back in hours, not days or weeks. Through a consistent and easy-to-use approach, confidently gain the freedom to even unleash interns on audience intelligence.

Insights Actionability

Easily Prove the ROI of Your Insights

Deliver narratives — not just data points - that move the needle on strategy. Use NOW Affinio insights to move into new global markets, find new prospects in existing markets, uncover trends for product development, realize cross-promotional opportunities and influencers, and optimize your targeting and content strategies. Compare findings against your whole brand family or just your competitors to uncover audience overlap penetration.

Without Affinio, we would have conducted qualitative fieldwork — a time-intensive process that would have taken weeks.

Alexandra DoddStrategist, Universal Music, UK
Alexandra Dodd
NOW Affinio iconNOW Affinio

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