“Social media is no longer the wild west. There are a lot of different companies and a lot of different ways to get data. There's much accessibility. You can get data very right, and you can get data very wrong. But at the end of the day, everybody has a responsibility I believe in doing the best you can to tell every side of the data story. It's part of why I use NOW Affinio because NOW Affinio gives you not just that bird's eye view but lets you land.”
