NOW Affinio

Understand Any Target, In-Depth, With Just a Click

Search & Surface Insights On Your Target Audience

NOW Affinio will collect an audience, segment it into clusters, and surface the audience insights in an easy-to-understand dashboard. ​A Twitter audience analysis can provide you with a lot of information about who your audience is in terms of their interests, values, geographic location, and demographics. All of that helps you develop a business strategy based on who your target customers really are, and what they actually care about. The best part? It takes less than 2-hours.

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Uncover Common Traits & Affinities For Hyper-targeting

Discover niche and non-endemic audiences leveraging our AI and graph technology by automatically identifying audiences with common interests and traits. NOW Affinio identifies relevant affinities so you can understand who they really are - fast and easily. Search across our 1.6B Twitter profiles based on bio keywords, interests, tags, content and locations to find your hyper-targeted audience segment.

Exploring Affinio cluster

Understand Your Competitors & Customers With Greater Depth

Go way beyond the basics so you can see what your customers, competitors, or potential customers truly care about; uncover what communities they’re a part of so you can know what makes them tick. All this helps you connect with people in a more meaningful way that matters for your brand or services.

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Visualize Insights Into Clear & Comprehensible Reports

Reach large scale audiences through Affinio’s custom expansion, “behave-alike” technology that finds more people on Twitter that match the cultural “signature” of an initial seed audience. Then you can visualize audience affinities, interests, and passions with our easy-to-interpret, shareable UI that enables team collaboration, creative / content ideation and media planning strategies. Get report insights in 1-2 hours - which is a fraction of the time and cost of traditional research methods.

See it in Action

Step 1

Run an instant overview analysis to understand any audience at a glance.

Step 2

Surface overarching insights and quickly understand who this audience is as a whole. ​This instant query option returns insights back in seconds and is mobile-friendly.

Step 3

Easily surface insights such as: Up to 50 top overall interests; how this audience self-describes; what they talk about on social; and where they are located.

NOW Affinio

Want to learn more about NOW Affinio?

Our sales team is ready to help you. Please fill out the form and someone from our team will be back to you within 48 hours