Vertical Intelligence Insights

The marketing landscape is forever changing. Meaning, there will always be new strategies, platforms, tools, and algorithms to pay attention to. Marketers must continuously anticipate and adjust to these changing trends.  You can’t do it all though — otherwise, you’d blow through your marketing budget pretty quickly, which is why we handpicked our Top Five Marketing Trends to pay attention to in 2023, and one tool to help you with all of it.

The Stanley “Quencher” tumbler is undoubtedly one of 2023's top viral products—so far. This 40-ounce tumbler keeps water icy cold for approximately 11 hours, and it's sold out almost everywhere. As you might expect, Stanley is thrilled with the cup's enormous popularity. So, what does Stanley attribute its success to? Influencer marketing.

Vertical Intelligence is about employing a single data discovery platform with complete visibility across structured and unstructured data. It’s a place where privacy-safe collaboration thrives, consumer insights clamor for attention, and you can mine your data to uncover meaningful correlations between different entities according to their co-occurrence in a data set.

Data Visualization strips the complexity out of data; makes it more approachable, more intelligible to the uninitiated and even more enjoyable. It creates the link between the two: complexity and intelligibility. Between underutilizing the information asset and optimizing the power within your people. The value of the data and the realization of that value.

A GDPR violation/fine says that your organization has unlawfully processed personal data. This erodes customer trust and can undermine the pride that your employees had in being part of your success story. Supply chain partners may just as well drop their connection with you as continue it.

The NFL’s biggest game-of-the-year ad spots for 2023 were already 95 percent sold out by September 2022, and the average cost was a record-breaking $7 million for a 30-second run time. So, if your brand doesn’t have $7M in the budget, or you’re planning to go a different route, we wanted to summarize the top 6 things you can do on a small budget to engage your audience during the Big Game:

The essence of Data Democratization is Power to the People; giving more of the right people easier access to more of the right data to bring more benefits to the organization. It’s key to improving performance, outcomes, and the competitive advantage.

Southwest Airlines continues to make headlines this month as we learn its massive flight outage was caused by a confluence of events from staffing issues to bid data providers and bad systems. NowVertical understands big data, see our take.

The music business has become cutthroat and unrelentingly competitive - artists and music labels are always under pressure to produce that next big hit. To stay ahead, music labels need to be able to navigate the ever-changing preferences of listeners and harness those insights to generate new revenue streams. In order to find that next big hit or next big artist, they need to use big data.

With solid Data Governance principles and solutions in place, your data will keep you ahead of competitors, regulators, and hackers.