Vertical Intelligence Insights

**For this interview, we focused on the dos and don'ts of building a winning Twitter Marketing Strategy. Andy offers tips, opinions, and his hot takes on what works, what doesn't and why he doesn't bother with paid ads...yes, you heard that right. Now start reading...**

Predictive analytics is an important part of business intelligence (BI). It helps companies understand how customers behave in order to improve customer service, predict future trends, and identify opportunities for growth.

It’s pretty obvious the healthcare landscape is transforming, and it’s all down to data. Healthcare data governance represents a fantastic opportunity for growth, if harnessed correctly. Most of the major healthcare providers are bracing for digital transformation and some of the smaller providers are already coming around to the idea that good data saves lives.

ow long would it take for you to notice a breach in your data security? Here’s a few things you can do right now to limit your attack surface.

You must know your customers inside out before implementing a CRM solution. Customer Relationship Management (CRM) software helps companies manage customer relationships by collecting information on each interaction between a company and its customers. It also allows for better communication and collaboration among employees.

As we all know, ESG stands for Environment, Social and corporate Governance. While energy and diversity targets get all the headlines, corporate governance and particularly data governance seem to have been swept into a dank corner. Organizations mostly treat cybersecurity like a problem that will just go away if they don’t look at it.

Do you truly understand the data story behind your organization? According to Forbes, there's a 76% chance you don’t. Less than a quarter of all organization are fully utilizing data to make better decisions. This includes hiring decisions surrounding the topic of diversity, equity and inclusion. What is the impact on our organization if we simply tick boxes and ignore everything outside the lines?

Twitter is ranked as the No.1 place for brands to connect with their consumers. Additionally, Twitter ads saw an increase in over 35% global engagement rate, and people are reported to spend twice as much time viewing launch ads this year — as compared to previous years. This is more than enough reason to include Twitter in your next ad campaign. If you’re new to Twitter ads, or just need a refresh, we’ve outlined below how to set up your first Twitter campaign.

We recently combined the power of Talkwalker’s social listening and consumer intelligence with Affinio’s affinity-first segmentation and personification to help marketers get behind this consumer mindset so they could understand the different stakeholder voices in the sustainability conversation.

Audience intelligence is classified as everything your company knows about its target audience. Historically this knowledge was gathered through surveys, focus groups, and customer feedback. While these techniques still remain valid and in some cases useful, they rely on people telling you the truth. They are also quite time-consuming and expensive.