Vertical Intelligence Insights

Twitter, with more than 450 million monthly active users, should be part of your marketing plan. It's the fifth most popular social media network, and it's a treasure trove of customer information. It creates the perfect opportunity to build brand awareness, drive sales, and gain brand followers. For many brands, Twitter is the number one touch point with consumers and fans. In fact, 82% of B2B marketers make Twitter a part of their content marketing strategy. However, with 500 million tweets made every day, you must be clever and savvy in order to keep your audience's attention.

Most profitable businesses are in tune with their audience, their customers. You know what they need, want, and desire. However, there’s one thing that some businesses avoid talking about; not knowing what they don’t know.

It’s essential for every brand to have an influencer marketing strategy. Simply put, when you collaborate with an influencer you get access to their entire audience. This broadens your own social media presence, boosts the volume of visitors to your site, and ultimately sells more products.

Business intelligence is the amalgamation of data mining, analysis, and visualization. Using data to make fast, precise and more importantly, correct assertions about your future, is probably the biggest lever an organization can pull.

Recently, NowVertical Group’s Director of Customer Success, Gareth Tranter, sat down with #RISK GRC World Forum’s Executive Director, Nick James, to unpack the question: What is Success for Data Discovery and Risk Management Programs? #RISK is more than just a podcast, it’s a community that comes together to debate and learn, and most importantly, break down silos to improve decision making. Watch the podcast or read the Q&A highlights.

Winning a new client for your agency is hard work. Assuming every pitch has 4 competing agencies, you only have a 25% chance of winning. Here are 5 insights to add to your next pitch deck, proven to help you stand out from the rest.

Arrow Global approached NOW Vertical to index over 160TB of structured and unstructured data, so they could discover and reduce the risk hidden within it. Arrow need to solve its data management headaches; by protecting sensitive data from breaches, and also fully compiling with the new GDPR regulations that were being rolled out across the EU.

Data discovery is the very first step in cementing a business’s information, to inform essential business choices. If ignoring your entity’s data were flying blind, data discovery is like having night vision. Through the data discovery process, data can be gathered and merged, then broken into usable portions. Learn more!

NOW Affinio’s new partnership with Ibotta means that everyone can now access turnkey shopping analytics. Understand motivations, unravel trends, and decode the elements of shopper behavior in seconds – with no SQL required.

The prevalence of data governance initiatives among medium to enterprise-level businesses are mainly focused on preventative measures. Otherwise known as risk mitigation. Risk, however, is hard to quantify. Even harder to quantify when the risk is somewhat translucent, like data governance. Since the whole point of data governance is a holistic approach to organizing structured and unstructured data, the human element is often overlooked since it already exists within the organization.