Vertical Intelligence Insights

Tiffany & Co. + Nike: The Case for Data-Backed Brand Partnerships

Tiffany & Co. + Nike: The Case for Data-Backed Brand Partnerships

February 3, 2023

Nike is known for its epic brand collaborations. They’ve successfully partnered with Louis Vuitton, Supreme, Carhartt, Sacai, Off-White, Jacquemus, and Ambush, to name a few.

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Why #DiedSuddenly Won’t Die Out, Part 2: The Global Faces of Movie Viewership

Why #DiedSuddenly Won’t Die Out, Part 2: The Global Faces of Movie Viewership

January 30, 2023

In part 1 of this series, Cyabra outlined the growing discussion around the “Died Suddenly” movie released in late 2022. This film focuses on sudden unexpected deaths and their purported connection to Covid-19 vaccinations. With the help of Cyabra to identify the inauthentic versus authentic profiles behind the conversation, NOW Affinio has uncovered the segments comprising the movie’s post-release discussion. As with any movie - documentary or not - the reviews and conversation will come in many shapes and sizes.

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How Vertical Intelligence Positively Impacts Financial Services, CPG, Retail, and Manufacturing Industries

How Vertical Intelligence Positively Impacts Financial Services, CPG, Retail, and Manufacturing Industries

January 26, 2023

Vertical Intelligence is making a difference that counts wherever data presents complexities that threaten to place a barrier between the need for immediacy, and its realization. It enables organizations to get to the truth faster than may otherwise be the case with approaches such as AI.

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Top 5 Marketing Trends For 2023 - And How NOW Affinio Can Help

Top 5 Marketing Trends For 2023 - And How NOW Affinio Can Help

January 24, 2023

The marketing landscape is forever changing. Meaning, there will always be new strategies, platforms, tools, and algorithms to pay attention to. Marketers must continuously anticipate and adjust to these changing trends.  You can’t do it all though — otherwise, you’d blow through your marketing budget pretty quickly, which is why we handpicked our Top Five Marketing Trends to pay attention to in 2023, and one tool to help you with all of it.

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Stanley Tumblers: How To Build Off The Momentum Of A Viral Product

Stanley Tumblers: How To Build Off The Momentum Of A Viral Product

January 17, 2023

The Stanley “Quencher” tumbler is undoubtedly one of 2023's top viral products—so far. This 40-ounce tumbler keeps water icy cold for approximately 11 hours, and it's sold out almost everywhere. As you might expect, Stanley is thrilled with the cup's enormous popularity. So, what does Stanley attribute its success to? Influencer marketing.

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Vertical Intelligence Makes Every Decision Smarter and Faster

Vertical Intelligence Makes Every Decision Smarter and Faster

January 16, 2023

Vertical Intelligence is about employing a single data discovery platform with complete visibility across structured and unstructured data. It’s a place where privacy-safe collaboration thrives, consumer insights clamor for attention, and you can mine your data to uncover meaningful correlations between different entities according to their co-occurrence in a data set.

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Expand the Business Value of Data Democratization with Data Visualization

Expand the Business Value of Data Democratization with Data Visualization

January 16, 2023

Data Visualization strips the complexity out of data; makes it more approachable, more intelligible to the uninitiated and even more enjoyable. It creates the link between the two: complexity and intelligibility. Between underutilizing the information asset and optimizing the power within your people. The value of the data and the realization of that value.

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GDPR Rules: What Happens When You Violate Them?

GDPR Rules: What Happens When You Violate Them?

January 10, 2023

A GDPR violation/fine says that your organization has unlawfully processed personal data. This erodes customer trust and can undermine the pride that your employees had in being part of your success story. Supply chain partners may just as well drop their connection with you as continue it.

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Boosting Your Brand During The Big Game - On a Small Budget

Boosting Your Brand During The Big Game - On a Small Budget

January 5, 2023

The NFL’s biggest game-of-the-year ad spots for 2023 were already 95 percent sold out by September 2022, and the average cost was a record-breaking $7 million for a 30-second run time. So, if your brand doesn’t have $7M in the budget, or you’re planning to go a different route, we wanted to summarize the top 6 things you can do on a small budget to engage your audience during the Big Game:

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Why is Data Democratization so Important in the Modern Workplace?

Why is Data Democratization so Important in the Modern Workplace?

January 5, 2023

The essence of Data Democratization is Power to the People; giving more of the right people easier access to more of the right data to bring more benefits to the organization. It’s key to improving performance, outcomes, and the competitive advantage.

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