Vertical Intelligence Insights

You must know your customers inside out before implementing a CRM solution. Customer Relationship Management (CRM) software helps companies manage customer relationships by collecting information on each interaction between a company and its customers. It also allows for better communication and collaboration among employees.

As we all know, ESG stands for Environment, Social and corporate Governance. While energy and diversity targets get all the headlines, corporate governance and particularly data governance seem to have been swept into a dank corner. Organizations mostly treat cybersecurity like a problem that will just go away if they don’t look at it.

Do you truly understand the data story behind your organization? According to Forbes, there's a 76% chance you don’t. Less than a quarter of all organization are fully utilizing data to make better decisions. This includes hiring decisions surrounding the topic of diversity, equity and inclusion. What is the impact on our organization if we simply tick boxes and ignore everything outside the lines?

Twitter is ranked as the No.1 place for brands to connect with their consumers. Additionally, Twitter ads saw an increase in over 35% global engagement rate, and people are reported to spend twice as much time viewing launch ads this year — as compared to previous years. This is more than enough reason to include Twitter in your next ad campaign. If you’re new to Twitter ads, or just need a refresh, we’ve outlined below how to set up your first Twitter campaign.

We recently combined the power of Talkwalker’s social listening and consumer intelligence with Affinio’s affinity-first segmentation and personification to help marketers get behind this consumer mindset so they could understand the different stakeholder voices in the sustainability conversation.

Audience intelligence is classified as everything your company knows about its target audience. Historically this knowledge was gathered through surveys, focus groups, and customer feedback. While these techniques still remain valid and in some cases useful, they rely on people telling you the truth. They are also quite time-consuming and expensive.

Data is an asset, but an asset is only useful when it’s earning a profit. If your data centers are hoarding mountains of unused data, it’s costing your business, the environment, and the future of your organization. In the same way that plastic recycling has become mandated, for our own good, data reduction will eventually become a legal requirement.

Having excessive data in your data warehouse means that crucial data, the bits and bytes we actually need to make informed decisions, gets lost in the mix. In turn, this creates a nonchalant attitude toward data itself. Instead of being seen as a tool to be used for the betterment of your organization, data governance becomes a chore that must be avoided at all costs.

The way you market your film or TV show is arguably just as important as the creation of the film itself  — that’s what gets the audience and viewers to the box office or to your online streaming service. Sometimes the budget for the promotion of the show or film will be as high as half of what it cost to produce. To make sure you’re doing all you can to promote it in the year, months, and weeks leading up to your release date, we’ve listed the six best ways to market your upcoming TV show/ movie.

Improving your data security posture is of paramount importance to the NOW Privacy team, so, with the release of NOW Privacy V4.5.5: we took the approach of increasing usability with a broader view of increasing security for your organization.