Company

The Vertical Intelligence Company

The NOW Advantage: Winning Through Data

NowVertical Group empowers bold decision-making by advancing your automation journey

Data technologies that amplify and secure existing investments

Better access and use of data holdings through higher-confidence queries

Tailored training to ensure your team is current on cutting-edge concepts

Consulting designed to leverage critical data with real-world implications

Management Team

Daren Trousdell

Daren Trousdell

Chairman & CEO
  • Serial Entrepreneur; founder of Clip Money Inc., Mindblossom Inc., and multiple early stage start-ups and scale-ups.
  • Sold Mindblossom Inc. to Dentsu Aegis Media (DAN) and went on to run North America digital and M&A for the group.
  • Active investor and advisor in various data, fintech, and digital media startups.
Sasha Grujicic

Sasha Grujicic

Chief Operating Officer
  • Former Chief Strategy Officer, 1QBit Advanced Quantum Computing.
  • Former Chief Strategy and Digital Officer, Dentsu Aegis Network running product and service development delivery, M&A integration, financial and operational oversight and business development.
  • Passionate writer, speaker and technology evangelist contributing to various publications across tech and media.
Andre Garber

Andre Garber

EVP Corp. Development & Legal
  • Experienced attorney with corporate finance and M&A expertise.
  • Former Partner and co-chair of the Emerging Companies Group at Fasken Martineau DuMoulin LLP; Founder of the Dentons Canada LLP Startup Program; Strategic Advisor at Nextlaw Ventures.
  • Counsel at Fasken Martineau DuMoulin LLP.
  • Investor and advisor to top emerging growth companies.
Teri Anderson

Teri Anderson

Chief Financial Officer
  • Experienced public company CFO with over 25 years of experience; CPA, MBA.
  • Former Chief Financial Officer of Affinio Inc.
  • Former CFO of several publicly-traded mineral exploration companies.
  • A member of CPA Canada and CPA Nova Scotia.
Cody Shankman

Cody Shankman

Chief Marketing Officer
  • Seasoned marketer with experience delivering award-winning campaigns for Fortune 500 brands and political campaigns at major agencies including Bully Pulpit Interactive, BBDO, and Blue State.
  • Former clients include FedEx, Walmart, Meta (Facebook), Royal Caribbean Cruise Lines, and Google.
  • Specialized in new and emerging media adoption, technology marketing and sales enablement, and enterprise brand-building.
Dave Whitmire

Dave Whitmire

EVP Strategy & Operations
  • Experienced CEO and COO of privately held mid-size firms for more than 10 years.
  • Leads across the verticals to formulate strategy, identify cross-functional technologies and services to support customers, and supports day to day operations.
  • Formerly CEO at K2 Solutions, National Security Sales Leader at Adobe and COO of Bennett Aerospace.
  • USSOCOM leader, Army veteran.
Aimee Lessard

Aimee Lessard

Chief Analytics Officer
  • Founder of Seafront Analytics, leads all of NOW’s analytics and technical innovation efforts.
  • Former analyst and senior account executive at Palantir and Adobe; advisor to public sector focused startups.
  • Former counter-terrorism analyst within the US national intelligence and special operations communities supporting global national security initiatives.
  • Veteran of the US Marine Corps.

Board of Directors

Daren Trousdell

Daren Trousdell

Chairman
  • Serial Entrepreneur; founder of Clip Money Inc., Mindblossom Inc., and multiple early stage start-ups and scale-ups.
  • Sold Mindblossom Inc. to Dentsu Aegis Media (DAN) and went on to run North America digital and M&A for the group.
  • Active investor and advisor in various data, fintech, and digital media startups.
John Adamovich

John Adamovich

Director
  • Public company CFO with over 30 years experience in senior public accounting and CFO roles.
  • Former CFO of Aeroflex Holding Corporation (NYSE), Pall Corporation (NYSE), and Cablevision.
  • Former Senior Partner at KPMG.
  • Current board role; Independent Director and Chair of the audit committee of Voxx International (Nasdaq).
Elaine Kunda

Elaine Kunda

Director
  • Managing Partner at Disruption Ventures, a leading Canadian early-stage VC firm.
  • Former CEO, Group Publisher for B5media Inc., CEO of Ziplocal and Senior Executive of Toronto.com.
  • Has over 20 years of operating experience with a focus on digital and eCommerce. Ms. Kunda has raised VC money for multiple companies, built teams and had two successful exits in Canada and the United States.
Scott Nirenberski

Scott Nirenberski

Director
  • CFO & Secretary for MCI OneHealth Technologies Inc., a TSX-listed Healthcare company.
  • Previously, COO at Globalive Technology Inc.
  • Sr Financial Analyst, Corporate Finance and Planning at Intel Capital.
  • Sr. Analyst roles at Credit Suisse and Deutsche Bank.
Darrell MacMullin

Darrell MacMullin

Director
  • SVP, Product & Platform at Mastercard.
  • Former Chief Commercial Officer, SecureKey Technologies.
  • Former Managing Director of PayPal and eBay Canada.
  • Former CEO Goldmoney, a TSX-listed Fintech where he played an instrumental role in the first blockchain tech IPO in Canada and launch of the first commercially deployed real time blockchain settlement system for payments and commodities globally.

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