Predictive Modeling for Improved Campaign ROI
Novartis is an internationally recognized pharmaceutical company that approached NOW Solutions with advertising outcome challenges regarding media campaigns and how to best optimize them for customer acquisition objectives. The Novartis’ brand teams needed to make the most of limited budgets to generate the greatest business impact. Ever-changing and untested media recommendations to improve ROI needed to be evaluated for potential and, most importantly, tracked to prove performance — and provide insights for optimization. Discover how we created a media program with a spending budget of $12M which acquired more than 6,000 new patients for the treatment. The program produced $17M in additional revenue to generate an overall program ROI of 42% — Download now to learn how we did it.