Adobe Case Study

Using Relationship Marketing to Identify & Aggregate Relevant Data Sources

NowVertical + Adobe

Identify & Aggregate Relevant Data Sources

By enhancing best practices, segmentation, customized offers and communications, response score-based selections, and highly targeted marketing programs—NOW Solutions was able to help drive higher customer value and large gains in incremental revenue for Adobe. Most importantly, through NOW Solution’s engagement with Adobe, it was discovered that relationship marketing enhancements led to a 39% increase in Customer Lifetime Value. Download the case study to see how we turned this into an LTV Lift that delivered millions of dollars in Incremental Customer Value.